SWaMfest
event branding / art direction / digital assets / on-site materials
VASCUPP (Virginia Association of State College and University Purchasing Professionals)
Client
Support the execution of SWaMfest 2023, an annual supplier diversity conference, by developing a vibrant visual identity aligned with its theme: AMPLIFY
Objective
The Challenge
SWaMfest needed to capture music festival energy while maintaining professionalism for an audience of business owners and corporate representatives.
The branding had to work across a custom registration website, physical event materials, and social media without losing cohesion or credibility.
The Approach
To bring the SWaMfest 2023 vision to life, I developed a unified branding strategy centered on a vibrant "music festival" theme. This included:
Event Branding: Designed a logo and visual identity featuring bold colors, dynamic typography, and playful graphics inspired by music festivals.
On-Site Materials: Created signage, name badges, directional graphics, and stage backdrops that carried the theme into the event space.
Digital Assets: Crafted a custom registration website, social media graphics, email templates, and promotional materials to build pre-event excitement.
Thematic Decor: Collaborated with the event team to ensure visual consistency across decor, materials, and attendee touchpoints.
Deliverables:
Complete brand identity (logo, typography, color system, graphics)
Custom registration website
On-site materials (signage, badges, banners, stage backdrops)
Digital promotional kit (social templates, email graphics)
